This logo was created within an hour, the research, the brainstorming, the sketching, and rendering. We had more strict guidelines to it as we had to have a tagline, upscale theming, and a glass motif somewhere. Our prompt was to create a logo for a high-end glasses store called Mizar. They have a celestial theme based on the installation with the Mizar star, the Big Dipper.

What I ended up using was using my real cursive handwriting for the logo, as I saw it as the best way to portray this bespoke, upscale glasses store.

I made a few alternative versions of the tagline placement and color choice, as this establishment would need to have more variety for their collateral and such.